Bodega Cakes x Le Puzz
Le Puzz is a NYC-based company redefining puzzles with playful, vintage-inspired designs and a fresh approach.
The ask
In conversation with the founders of Le Puzz, this collaboration naturally emerged: a children’s birthday table setting, complete with cakes, décor, and whimsical details, for a new puzzle in their collection
Creative collaboration & design that led to a best-selling viral puzzle
The approach
Drawing on influences from 1970s and 1990s children’s birthday parties to blend nostalgia with a playful charm. As stylist and baker, I designed cakes and sourced vintage-inspired props, focusing on vibrant primary colors and whimsical details. Collaborating with Le Puzz on creative direction, I ensured the final composition felt authentic and dynamic, capturing the chaotic yet endearing energy of childhood celebrations.
The Outcome
The puzzle became Le Puzz's best-selling item of the season and garnered viral social media + customer feedback.
Roles: Art Direction, Photo Stylist, Baker
Photographer: alistair matthews
Bodega Cakes featured on the box as part of this collaboration.
