The ask

Cake design and content creation celebrating Laneige’s milestone of reaching 1M Instagram followers. Drawing inspiration from their pastel brand colors and dessert-focused products, I incorporated a retro-inspired palette with pops of vibrant color to evoke a playful, celebratory feel.

For content, the goal was to create lo-fi assets that connected Laneige’s products with a sense of approachable indulgence and celebration.